Joey Nova’s - Rebrand

This project included refining a restaurants brand identity of our choosing. The process included mind mapping, color association, sketching, and lots of refinements and critiques. The process of this project was joined with competitor research to ensure we take into account surrounding businesses. Later on in the project we mocked up different collateral to really sell the logo and show the uses of its creation. 

Objectives:

Project: Student Project

Type: Branding

Year: 2024

Tech: Adobe Illustrator, Photoshop, & InDesign

Project Summary:

Brand Background:

Joey Novas is a family-owned, New York-style Italian restaurant serving the Tonka Bay community for over 20 years. Known for their signature wood-fired pizza and diverse menu, they take pride in offering delicious, high-quality meals that bring people together. With a strong commitment to customer satisfaction and a welcoming atmosphere, Joey Novas has become a beloved local favorite. Whether you're craving a classic slice, a hearty pasta dish, or something new, Joey Novas is the go-to spot for authentic Italian flavors in Tonka Bay.

Ideation:

Updated Brand Guide:

Mockups:

UNDER CONSTRUCTION…